A Victory Bond rally at the Midtown Theatre

A Victory Bond rally at the Midtown Theatre

  Cinemas were often a choice neighbourhood site for Victory Bond rallies during both World Wars. In the above photo, members of an unidentified regiment are lined up in front of the Midtown Theatre (now the Bloor Cinema), then owned by 20th Century Theatres. Although I haven’t been able to properly date the photo, it was taken some time after the all-star flick Stage Door Canteen ended its two-month run at the Loew’s Yonge St….

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Canada’s Atmospheric Theatres – The Runnymede

By the mid 1920s, after the construction of great vaudeville and movie houses like the Toronto Pantages and Loew’s Yonge St. Theatre, North American theatre designers sought more cost-effective ways to attract theatre-goers. What resulted was the Atmospheric style. Iconoclastic and progressive, it took theatre-goers out of the tired palatial setting and brought them into another world altogether, one where the ceiling wasn’t a ceiling, but a night sky with flickering stars. In Toronto, one…

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