Gloria Swanson lures movie-goers at Gerrard & Coxwell

 

Shoveling through mountains of snow in mid-February, 1924, residents of  Gerrard and Coxwell are tempted by the gaze of starlet Gloria Swanson, appearing in  Toronto-born director Sydney Walcott’s film The Humming Bird at Shea’s Hippodrome on Monday, February 18.

Although the Hippodrome was centrally located at the current site of Nathan Philips Square, its films were advertised at every end of the city. Many theatres  neighboured this stretch of Coxwell Ave. — the Family, the Beach, the Fox (then known as the Prince Edward) — but Torontonians still had to go to one of its biggest showplaces to see the latest films.

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